Lauterbach launches €32 million campaign

«My name is Margarete Stokowski and I am here today as a deterrent for Long Covid.» This is how the author describes her illness, which has lasted since her infection in January 2022.»Crass» headaches, fatigue, tachycardia and dizziness have accompanied the author for many months, as she impressively tells.

At the Federal Press Conference, she heralds the new campaign alongside Lauterbach. 84 people from the middle of society report their personal reasons for protecting themselves against the Covid-19 pandemic. The campaign was initiated by the Federal Ministry of Health and realized by the Hamburg advertising agency brinkertlück creatives. It is intended to call on the population to take responsibility. According to the Minister of Health, the campaign cost 32 million euros.

Every day, one person will talk about their fate with the Covid-19 infection. The campaign is distributed nationwide via radio, newspapers, television and social media. The aim is also to draw attention to the new vaccines against the Okron variants.

In view of rising numbers of infections, the minister proposes to start now with minor restrictions, such as mandatory masks indoors.»It is in our own hands whether this crisis will once again take on the significance it once had.» The campaign starts strategically at the beginning of the autumn wave.

In the run-up, the new chairman of the family physicians Association, Dr. Markus Beier, has already spoken out, according to media reports, for a reorientation of the vaccination campaign: There are enough vaccines, practices are already doing educational work, but that could not be all.

This full text is unfortunately reserved for medical professionals

You have reached the maximum number of articles for unregistered visitors

Source — https://www.univadis.de/viewarticle/lauterbach-lautet-32-millionen-euro-kampagne-ein